Elementor
Y
Yoast SEO
Definition
Yoast SEO is a WordPress plugin that handles the technical SEO groundwork and guides you while you write.
In plain English
It does two jobs. Quietly, it manages titles, meta descriptions, canonical tags, sitemaps, schema and social previews — the plumbing you'd otherwise hand-code.
Visibly, it scores each post as you write, flagging things like a missing subheading, an over-long paragraph or an absent focus keyword.
Why it matters
It removes the excuse of “I don't know the technical bits”. For most sites, correct technical SEO plus genuinely useful content is the whole game — and a plugin like this covers the first half by default.
Rank Math and All in One SEO do the same job. Pick one, and only one.
How it works
- Run the configuration wizardSite type, organisation or person, social profiles.
- Write a real title and description for important pagesNot the auto-generated one.
- Treat the traffic lights as prompts, not rulesGreen is not the goal. A useful page is.
- Pair the sitemap with Search ConsolePublish, submit, verify indexed.
Never run two SEO plugins
You get duplicate meta tags and conflicting canonicals — measurably worse than running none. Fully remove one before activating another.
Watch it in a real build
Related terms
Tip: use ← and → to move between entries.
The Friday email
One email a week. The thing I'd tell you over coffee.
What changed in WordPress and AI that week, what I'd actually use, and what I'd ignore. Written by me, not summarised by a tool.
- New tutorials the moment they're published
- Honest verdicts on tools — including the ones I dropped
- No sequences, no upsells, one click to leave
Free, forever, no signup
Pick a starting point. Have something real by tonight.
Every tutorial is free, complete, and built in real time — including the bits that break. Start where you are, not where a course thinks you should be.